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ZDF Enterprises sells hit format “Wanna Bet?” to U.S. producer THE GURIN COMPANY

New Daily Format to be launched globally at NATPE and Real Screen

Mainz, 13th January 2014

ZDF Enterprises and THE GURIN COMPANY are proud to continue their collaboration on “Wanna Bet?”. THE GURIN COMPANY will adapt the format rights of the show to the needs of the U.S. market and develop a half-hour format for a tentatively planned daily time slot; he will also produce episodes on the basis of the revised format in the U.S., and market the produced episodes internationally, with the exception of the German-speaking territories. Sylvia Brucker, VP ZDFE.entertainment, is responsible for format sales at ZDF Enterprises, and will be marketing the new format developed by Phil Gurin around the world, along with the original show format and – outside the U.S. – the one-hour format already developed for the U.S. market several years ago.

The new half-hour format, jointly developed by Phil Gurin and ZDF’s show department headed by Oliver Fuchs, will also be based on the underlying idea of having perfectly normal people make bold bets about incredible feats they think they can pull off. Every half-hour episode will consist of five different bets, four of which are inserts from the extensive “Wanna Bet?” archive, along with user-generated submissions; and one live bet which takes place in the studio. Four candidates get a certain amount of money for their wager; the winner is the one who places the right bet the most often and who, at the end of all the betting, takes in the most money, which he or she can then keep.

Phil Gurin, President and CEO of THE GURIN COMPANY: ““Wanna bet..?” is one of the most exciting international entertainment formats we’ve ever come across. I’ve spent the past several years formulating a brand-new daily version of this classic show, and we’re thrilled to partner with the outstanding ZDF team on a new global roll-out. The show has everything a big entertainment format requires, and we hope to introduce this new version to markets big and small. It’s a classic title, reimagined as a brand-new daily.”

Alexander Coridass, President and CEO at ZDF Enterprises: “’Wanna Bet?’ is the most successful Saturday evening show in Europe and entertains millions of viewers to this day. The format has been sold around the world and functions in the most diverse territories: in nations close to Germany either geographically or emotionally, such as The Netherlands, Great Britain, Poland and Turkey, as well as in far-away Russia and even China. We are very delighted to renew our cooperation with the renowned Phil Gurin and his team, which will boost the ZDF hit format’s global appeal. The first talks with interested European buyers for the new half-hour format were already held at MIPCOM.”


About "Wetten, dass..? (Wanna Bet..?)"
In Germany "Wetten,dass..? (Wanna Bet..?)" has been the undisputed number 1 show format on Saturday evenings with more than 200 live shows since 1981. Produced by ZDF’s show department, the factors that have made the programme such a success for so many years are the multitude of always unusual and amusing bet ideas as well as the array of international superstars from the areas of music, sport, film and television in each show. Among the guests of the show as of today were Paul Mc Cartney, Keith Urban, Beyoncé Knowles, Christina Aguilera, Denzel Washington, Kevin Costner, Ashton Kutcher, Franz Beckenbauer, Julio Iglesias, Roberto Benigni, Tom Cruise, Toto, Juanes, Jessye Norman, John Malkovich, Eva Padberg, Roberto Cavalli, Kelly Clarkson, Katie Melua, Cecilia Bartoli, The Sugababes, Depeche Mode, James Blunt, Eros Ramazotti, Boris Becker, Jaqueline Bisset, Sir Ben Kingsley, Cameron Diaz, Anna Netrebko, Rolando Villazón, Shakira, Madonna, Melanie C, Mick Hucknall, Bryan Adams, Michael Bublé, Heidi Klum, Andrea Bocelli, Avril Lavigne, Joss Stone, Andrew Lloyd Webber, Roger Federer, Kylie Minogue, Jackie Chan, Pelé, Seal, Sir Elton John, Alanis Morissette, Lionel Richie, John Cleese, José Carreras, Elijah Wood, Kelly Osbourne, Luciano Pavarotti, Faye Dunaway, Andie MacDowell, Peter Falk, The Bangles, Craig David, Faith Hill, Tom "Tiger" Jones, Phil Collins, Carlos Santana, Niki Lauda, Björn Ulvaeus (ABBA), Bon Jovi, Pink, Michael Ballack, Shania Twain, Laetitia Casta, Bryan Ferry, Bryan Adams, Britney Spears, Joe Cocker, Céline Dion, Dustin Hoffman, Enrique Iglesias, Claudia Schiffer, Destiny's Child, Sting, Oliver Kahn, Alicia Keys, Donovan, Victoria Beckham.


About ZDF Enterprises
ZDF Enterprises was founded in 1993 as a commercial subsidiary of ZDF, one of the largest and most renowned TV broadcasters in Europe. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the worldwide sale of programs, the making of international coproductions, the acquisition of licenses as well as the merchandising of strong program brands in its own name, for the ZDF, and for third parties. ZDF Enterprises has successfully established itself as an independent market player on the German and international stage. Bound into a strong group, the company manages the largest German-language stock of programs in the world and, next to this, a continuously growing portfolio of international productions consisting of series and miniseries, TV movies, documentaries and children’s programs. In the course of the development and diversification process carried out up to now, many business fields in the television and media domains were made accessible in the ZDF Enterprises group. Thus ZDF Enterprises can provide a comprehensive, full-service offering today, and covers every step in the chain of origin and exploitation of successful TV programs, from development to production and up to the marketing of TV licenses, merchandising rights, online rights and much more.

Contact ZDF Enterprises

Christine Denilauler (Vice President Marketing and Corporate Communications), ZDF Enterprises GmbH, Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, Tel.: +49 6131-9911130, Fax: +49 6131-9912130, e-mail:,


With the world as its market, The Gurin Company is one of the premier independent creators, producers and distributors of non-scripted television, focusing on light entertainment, game shows, live events and factual. The Gurin Company compliments its strong executive and development team with a host of producers, writers and directors with whom it works on a regular basis. The Gurin Company regularly teams with leading Hollywood talent, having discovered and launching the careers of numerous hosts and correspondents.
Despite its proximity to Hollywood, The Gurin Company is just as likely to produce a pilot or series in Europe, Asia or Latin America. In addition to its own original development program, the company seeks out and licenses formats and franchises for production and global distribution. And while The Gurin Company is one of the few independent production companies to consistently place projects on all five US broadcast networks and many of the top-tier cable outlets, it regularly partners with networks and format creators from around the world to produce shows for distribution overseas and domestically.
This global approach to content creation and execution has manifested numerous successes for the company. The Gurin Company juggles a development and production slate that spans the globe. It maintains primary creative joint ventures with broadcasters and production companies in Japan, Canada, the UK, France, Germany, The Netherlands, Scandinavia, Israel, Italy, Spain, and Latin America.

Press Contact for THE GURIN COMPANY
Karlyn Nelson, email:, Tel: (323) 933-3399 ext. 4240


Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

+49 (0) 6131 / 991–1130
+49 (0) 6131 / 991–2130
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany


from left to right: A. Coridass (ZDFE), P. Gurin (The Gurin Company), S. Brucker (ZDFE), O. Fuchs (ZDF)