ZDF Enterprises sells BRON | BROEN, the original “THE BRIDGE,” to Hulu
U.S. website and subscription service to offer Danish/Swedish original starting 14th January
Mainz, January 9th 2014.
ZDF Enterprises is building new bridges for the international dissemination of the Danish/Swedish thriller series BRON | BROEN, the original THE BRIDGE. The first two seasons (20 x 60’) have been sold by the German license dealer to Hulu. The series will premiere exclusively in the U.S. on Hulu and Hulu Plus on 14th January.
Hulu is an online video service in the U.S. that offers a selection of hit TV shows, clips, movies and more on the free, ad-supported Hulu.com service, and the subscription service Hulu Plus.
Besides garnering top ratings in its two native lands Denmark and Sweden, BRON | BROEN, the latest Nordic Noir series distributed by ZDF Enterprises, also struck gold for BBC4. The BBC’s small but prestigious digital channel provides, in the station’s own words, “an ambitious range of innovative, high-quality programming that is intellectually and culturally enriching.” The series maintained solid ratings throughout its airing, doubling the BBC4 primetime average with 849,500 viewers for the last episode. The UK press gave it an enthusiastic reception, even hailing it as “the latest triumph of Scandinavian cultural imperialism” (Telegraph).
Produced by Filmlance (Sweden) and Nimbus Film (Denmark) in coproduction with ZDF Enterprises, ZDF, DR and SVT, the crime series is centered around two strong and uncommonly charismatic leads, Sofia Helin as the emotionally challenged Swedish inspector Saga Norèn, and Kim Bodnia as the laid-back, womanizing Danish inspector Martin Rohde. Also playing a major supporting role is the Öresund Bridge linking Denmark and Sweden.
“BRON | BROEN – the original “THE BRIDGE” shall without any doubt continue its winning streak on Hulu. We are really pleased to make the series available on such an innovative platform,” said Alexander Coridass, President and CEO of ZDF Enterprises, who are in charge of international sales of the series and brokered the deal.
About ZDF Enterprises
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.
Contact ZDF Enterprises
Christine Denilauler (Vice President Marketing and Corporate Communications), Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, tel.: +49 6131-9911130, fax: +49 6131-9912130, e-mail: email@example.com, www.zdf-enterprises.de.