ZDF Enterprises Scores a Hit with Fictional Programs and All Media Offers
Mainz, 3rd July 2007
ZDF Enterprises returns from DISCOP in Budapest, which has just come to a close, with a host of sales agreements. And the majority of sales concluded here were quality fictional productions from ZDF. For instance, the Slovakian broadcaster Markiza extended and expanded its output deal relating to series and TV movies - the new agreement provides for annual sales of 40 TV Movies and 66 series episodes, a total of 126 program hours of fiction; 250 episodes of the Telenovela 'Julia' were sold to the Viasat broadcasting network, with an emphasis on Scandinavia and Eastern Europe; and a sales agreement with Bulgaria is on the point of being concluded. Viasat also purchased 52 episodes of the teen series 'H2O - Just add water', and rights for all media rollout were also secured. Agreements are about to be signed with various East European countries for DVD exploitation of the ZDF classics 'The Legacy of the Guldenburgs', 'Derrick', 'Black Forest Hospital' and 'A Case for Two'. Christian Massmann, Head of Sales for ZDF Enterprises: 'We are particularly pleased by the huge interest displayed in the all media rollouts offered by ZDF Enterprises for the live action series 'H2O - Just add water' and the documentary event 'Update - The World in 50 Years'. This clearly indicates that our clients recognize the demand for cross-media marketing of their programs. Digital developments are changing consumer behaviour in dramatic ways, and only those who are thinking now about how to contact and retain their customers in the future will enjoy success in the years to come.'
**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.
**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, tel. 0049 6131-991228, fax 0049 6131-991229, e-mail: [mailto:email@example.com firstname.lastname@example.org], [http://www.zdf-enterprises.de www.zdf-enterprises.de]