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ZDF Enterprises grants Universal Trends extensive merchandising license for the classic "The Jungle Book"

Mainz, 30th September 2010

From 2011 onwards, Universal Trends will provide the right merchandising products of "The Jungle Book", the success program of the coming years, for German-speaking territories.

The classic by Rudyard Kipling is currently being brought to new life in a CGI-animated TV series in HDTV. The series, which has a production budget of several million Euros, is produced by the Indian animation and game experts DQ Entertainment and co-produced by ZDF and ZDF Enterprises. ZDF Enterprises also has the distribution rights for German-speaking countries, Europe (except France, Great Britain and Ireland), the Middle East and Latin America.

Universal Trends, based in the German city of Aachen, will develop a wide range of diversified products in the areas of figurines, puzzles, games and outdoor toys with the world's famous and popular characters Mowgli, Shere Khan and Bageerah. From collection figurines to frisbees, from bouncy castles to board games – the products to be developed will live up to the spectacular 3D-series and will certainly cause a stir in the market.

ARD and ZDF's joint kids channel Kika will broadcast the series starting in spring 2011; ZDF tivi will air it right afterwards on a weekly basis until the end of 2011.

Sylvia Brucker, Director of Merchandising at ZDF Enterprises: "We are very pleased to have inked this deal with Universal Trends. The company is a well-established and renowned partner in merchandising high-caliber brand to their best. We are convinced that the worldwide popular characters of THE JUNGLE BOOK will come to new life in the creative merchandising ideas of Universal Trends."

Andreas Chevalier, CEO of Universal Trends GmbH: "The entire Universal Trends team is happy about this important agreement. We see a high potential in the popular licensing topic "The Jungle Book", as it is an international classic. We know from our own previous experience that there have only been few products in the past which had a similar potential. This, we are pleased to be able to work jointly with ZDF Enterprises, DQ and our team in Hong Kong in order to offer custom-made concepts to the German trade and thus attractive products to the end customers."

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**About Universal Trends**
The mid-80s with telephone and trading cards launched Universal Cards trades GmbH in Aachen since July 2010 as a universal trends Ltd. The company, which is one of this country's leading provider of trend toys, made it clear how and where the focus of his product portfolio has shifted. Besides the popular trading card games (such as 'Magic', 'Match Attax'), which account for almost 50 % of total sales, Universal trends positioned more heavily in the segments outdoor, creative and licensing toy and makes full use both known and partly also to exclusive licensing issues (e. g. 'Roary', 'LEGO', 'Nintendo', 'Filly', 'WWF Plush').

Universal trends currently has 52 employees and operates from its logistics center in Aachen with its own sales team of trade. Universal trends in the industry is a reliable partner with high standards of product quality and service. Headed by managing director Andrew Chevalier company generated last fiscal year (to 07.31.2010) a turnover of just over 27 million euros.

**Contact Universal Trends**
Sonja Renardy, Marketing, UNIVERSAL TRENDS, Wurmbenden 22 - 24, D-52070 Aachen, Tel +49-241-97868237, Fax +49-241-9786815, e-mail: [mailto:sonja.renardy@universal-cards.com sonja.renardy@universal-cards.com], Internet: [http://www.universaltrends.de www.universaltrends.de]

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**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.

**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, tel.: +49 6131-9911130, fax: +49 6131-9912130, e-mail: [mailto:christine.denilauler@zdf-enterprises.de christine.denilauler@zdf-enterprises.de], [http://www.zdf-enterprises.de www.zdf-enterprises.de].

Contact

Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

Phone
+49 (0) 6131 / 991–1130
Fax
+49 (0) 6131 / 991–2130
E-Mail
christine.denilauler@zdf-enterprises.de
Address
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany