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ZDF Enterprises appoints SMC Entertainment Group Inc. as the exclusive North American licensing agent for new teen series 'Dance Academy" and established hit series 'H20 - Just Add Water'

SMC Entertainment Group’s Lisa Streff To Spearhead Licensing & Merchandising Programs for Both Series at New York’s Toy Fair & Las Vegas’ Magic

Mainz, Germany / Chatsworth, California (February 14, 2012)

ZDF Enterprises GmbH (ZDFE) is pleased to announce that SMC Entertainment Group Inc. (SMC) has been appointed to spearhead all licensing, merchandising and promotional activity for two of its most popular teen series, H20 Just Add Water and Dance Academy, throughout North America, for a five year term. The announcement was made today by Lisa Streff, SVP Licensing, SMC, and Oliver Grundel (Project Manager Merchandising), ZDF Enterprises.

“We are very excited to be working with ZDF Enterprises to build targeted licensing programs for both of these exciting tween/teen properties,” commented Lisa Streff, SVP Licensing, SMC. “As the number one series on Teen Nick, H20 Just Add Water already has a huge fan base in North America, and when Dance Academy launches on Teen Nick later this month, we’re anticipating a similar audience response. We’re eager to talk to manufacturers and licensees at both Toy Fair and Magic, and look forward to developing great partnerships for both series in the U.S. market.”

“After seeing the passion that SMC brought to The Jungle Book’s licensing program, we are confident that we can also entrust them with our teen series’ brands,” said ZDFE’s Oliver Grundel. “With SMC and Lisa Streff spearheading our licensing, merchandising and promotional programs, we know every opportunity that is right for the brands will be exploited.”

Dance Academy, an exhilarating and high-energy teen drama series, will premiere on Teen Nick February 20, supported by a dedicated marketing campaign featuring promotional spots and trailers. The series is produced by Werner Films Productions and was co-created by Joanna Werner and Samantha Strauss, who also serves as head writer on the series. , Dance Academy is a coming-of-age series that follows small-town girl Tara Webster (Xenia Goodwin) on her journey to pursue a career as a professional ballet dancer at the fictitious and highly competitive National Academy of Dance. The series, a hit for Australia's ABC3, airs on ZDF in Germany and has already been sold to YLE Finland, TG4 Ireland, Cartoon Network Latin America, NRK Norway, Disney in Portugal and Spain, RTI-Mediaset Italy, Canal+ France, SF Switzerland, NPO Netherlands, and to Vitaya Belgium and South Korea.

SMC will develop relationships with licensees and promotional partners for the Dance Academy brand targeting tween/teen girls 8–14 years old in categories such as Dancewear, Apparel, Accessories, Publishing, Gaming, Back-to-School, HBA, Room Décor and others. The Company plans to launch at retail Spring 2013.

H20 Just Add Water is created and produced by Australian BAFTA award-winner Jonathan M. Shiff. The charming series about three teenage girls facing everyday teen problems with an added twist: they're mermaids with powers over water. The series was ranked as the #1 series on TeenNick with teens 12-17 and girls 12-17; and tweens 9 –14 and tween girls 9–14. Currently in its third season, H20 Just Add Water’s ratings have grown by triple digits in just the past year. Licensed to more than 140 international territories, all new episodes began airing in the U.S. in January 2012. H20 Just Add Water stars Cariba Heine, Phoebe Tonkin and Indiana Evans.

SMC will initially build H20 Just Add Water’s licensing and merchandising program to include Swimwear, Apparel, Accessories, Publishing, Gaming/Apps, Stationery, Room Décor, Novelties and HBA, with further expansion into other categories in the second tier. Merchandise is targeted for retail Spring 2013.


SMC Entertainment Group Inc. is a subsidiary of Sun-Mate Corporation which has been manufacturing a diverse range of quality consumer goods for over 26 years. Sun-Mate Corporation has held top licenses with NBC Universal, Disney, IMG (Chevron, Texaco, Gulf) and currently holds licenses for Star Wars, Indiana Jones and the entire range of Marvel Entertainment characters, Union Pacific and The Public Zoo. Sun-Mate Corporation’s wide range of Asian manufacturing resources, combined with their US sales, distribution, retail relationships, marketing and design expertise, form the basis for the company's quality product line. Sun-Mate Corporation has offices in Los Angeles and Hong Kong, with two factories in China with over 2,000 workers, as well as global distribution and agents networks.

Contact for SMC Entertainment:
Michelle Orsi, Three Sixty Communications, Tel.: 310.372.2309, e-mail:


About ZDF Enterprises
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.

Contact ZDF Enterprises
Christine Denilauler (Director of Marketing and Corporate Communications), Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, tel.: +49 6131-9911130, fax: +49 6131-9912130, e-mail:,


Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

+49 (0) 6131 / 991–1130
+49 (0) 6131 / 991–2130
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany