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ZDF Enterprises announces joint venture with Mainstream Media AG

Cooperation on international distribution of pay TV channels

Cannes, April 4, 2011

AT MIPTV in Cannes, ZDF Enterprises GmbH, Mainz, and Mainstream Media AG, Ismaning, today announced a joint venture focusing on the distribution and marketing of pay TV channels in international markets outside German speaking areas.

In the context of this joint venture ZDF Enterprises GmbH takes a 26% stake in Mainstream Networks Holding GmbH & Co. KG, based in Ismaning. Mainstream Networks Holding GmbH & Co. KG was founded 2010 as the central unit of Mainstream Media AG for its international pay TV activities to expand its channel formats into international markets.

Mainstream Networks Holding GmbH & Co. KG is run by CEO Gottfried Zmeck, also CEO of Mainstream Media AG and Tim Werner (COO), also COO of Romance TV GmbH & Co. KG. After the entry of ZDF Enterprises (26%) the stake of Mainstream Media AG is now 69%, 5 % are held by management (Tim Werner).

In terms of content, the joint international activities are focused on the genre “romance”. The successful channel format of Romance TV in Germany with emphasis on German productions will be offered in the respective markets’ language in HD, enriched with local content, tailor-made for the target markets. The joint venture operates pay TV channels. Entering the polish TV market with Romance TV Polska in December 2010 Mainstream Networks Holding put its first international project on air. The entrance in additional markets in Africa, Asia or Europe, particularily Italy and France, is in advanced negotiation.

Also with the new partner, Mainstream Networks Holding will continue to acquire program content from all potential licensors. Equally, ZDF Enterprises will proceed with its offensive sales activities in worldwide markets – pay TV and free TV – with all potential partners.

Alexander Coridass, President and CEO of ZDF Enterprises: “We are glad to extend the long, trustful and successful cooperation with our partner Mainstream Media into a new business area. Our two companies combine competence in programs, international experience and entrepreneurial engagement.  This is an ideal starting point for marketing especially productions of German origin in international pay TV markets.”

Gottfried Zmeck, CEO Mainstream Media AG and chief executive of Mainstream Networks Holding GmbH & Co. KG: “German programs are successful in international distribution. We are convinced of the international potential of such productions also in the form of well structured channel formats. Aiming at internationalization we found in ZDF Enterprises the ideal entrepreneurial as well as strategic  partner.”

About Mainstream Media AG

The umbrella brand Mainstream Media AG incorporates the businesses of Romance TV GmbH & Co. KG, Mainstream Networks Holding GmbH & Co. KG, Hit24 Television GmbH, Reichenbach Rechthandels GmbH, drei.eins Beteiligungs GmbH and almara Musikverlag GmbH. Additionally, the brands GoldStar TV and Heimatkanal. Through a smooth transition, Mainstream Media AG is now the successor of GoldStar TV GmbH & Co. KG. The legal restructuring for the identity preservation of the brand took place in 2007. The business areas and activities of Mainstream Media AG include the operation of the Pay-TV channels GoldStar TV, Heimatkanal, Hit24 and Romance TV, all of which are operating as brands or subsidiaries. These channels and channel broadcasts constitute the core business of Mainstream Media AG.

For further inquiries and information please contact: Barbara Stefaner, Deputy Head of PR, Mainstream Media AG, Reichenbachstr. 1, 85737 Ismaning/Germany, tel: +49 89-552909-352, fax:+49 89-552909-398, barbara.stefaner@mainstream-media.ag<mailto:barbara.grimm@mainstream-media.ag>

About ZDF Enterprises

Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.

Contact ZDF Enterprises

Christine Denilauler (Director of Marketing and Corporate Communications), Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, tel.: +49 6131-9911130, fax: +49 6131-9912130, e-mail: christine.denilauler@zdf-enterprises.de, www.zdf-enterprises.de.

Contact

Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

Phone
+49 (0) 6131 / 991–1130
Fax
+49 (0) 6131 / 991–2130
E-Mail
christine.denilauler@zdf-enterprises.de
Address
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany