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ZDF Enterprises and DIE WELT newspaper agree joint marketing campaign for the SPHINX documentary series

ZDF Enterprises and DIE WELT are mounting a joint marketing campaign to promote the ZDF documentary series SPHINX.

Mainz / Germany, 9th September 2004

For many years this series of programs has been dedicated to resolving the mysteries of history, and it has enjoyed huge popularity not only with audiences in Germany but with viewers in almost every country on Earth.

During the course of the campaign, which starts on 18th September 2004 and runs for twelve weeks, the Saturday edition of DIE WELT will include a DVD containing selected episodes of the award-winning documentary series. Anyone who buys the newspaper will have the choice of getting the DVD as well, for a slightly higher price, or purchasing the newspaper as normal, without the DVD, for the regular price.

Alexander Coridass, President and Chief Executive of ZDF Enterprises: “DIE WELT is one of the great quality national newspapers in Germany, and it plays a major role in shaping public opinion. For decades the ZDF series SPHINX has stood for top quality and international success in the realm of documentary productions, with numerous awards to its credit. We are delighted by this new alliance between two eminent forms of quality journalism.“

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ZDF Enterprises was founded in the year 1993 as a private subsidiary of ZDF, one of the biggest and most renowned television broadcasters in Europe.
With its headquarters in Mainz, Germany, ZDF Enterprises is responsible for worldwide program sales, the implementation of international coproductions, license purchasing for quality programs, marketing online rights and the merchandising of strong ZDF program brands. In addition to its commercial activities for ZDF, ZDF Enterprises has also been able to establish itself successfully as an independent market player in both national and international environments. As part of a powerful Group, the company has at its disposal the largest German-language program collection in the world, consisting of series and mini-series, TV movies, documentaries and children’s programs.
During the course of the process of development and diversification to date, it has been possible to incorporate a large number of business activities within the ZDF Enterprises Group. Consequently, today ZDF Enterprises can provide a comprehensive, full-service offer that covers every step in the process of creation and utilisation of successful TV productions, from material development in all genres to production and then on to the marketing of television licenses, merchandising, online rights and much more.

Contact ZDF Enterprises:
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, Tel. +49(0)6131-991228, Fax +46(0) 6131-991229, e-Mail: [mailto:Denilauler.C@ZDF.de Denilauler.C@ZDF.de]

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The great national daily from Berlin is among the leading quality newspapers in Europe and is read each day in 130 countries around the world. In the Politics, Business & Finance, Sport and Arts sections DIE WELT provides clearly structured news, background information, analysis and commentary. Regional editions published in Berlin and Hamburg also supply local reports. DIE WELT is the modern media trademark for quality journalism on paper and online.

Press Contact DIE WELT: Oliver Santen, Axel Springer AG, Information und Public Relations Department , Axel-Springer-Str. 65, D-10888 Berlin, Tel: +49 (0) 30 25 91-7 76 20, Fax:+49 (0) 30 25 91-7 76 42, [mailto:oliver.santen@axelspringer.de oliver.santen@axelspringer.de]

Contact

Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

Phone
+49 (0) 6131 / 991–1130
Fax
+49 (0) 6131 / 991–2130
E-Mail
christine.denilauler@zdf-enterprises.de
Address
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany