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ZDF co-produces children’s series The Worst Witch

International distribution through ZDF Enterprises

Mainz, 1st September 2016

The adventures of Mildred Hubble, a.k.a. The Worst Witch, based on the hugely popular children’s fictional works by Jill Murphy, have been freshly adapted for the screen. The series is being produced by CBBC Productions in collaboration with ZDF, ZDF Enterprises and Netflix as an extravagant fusion of real life and CGI. This latest adaption of the British children’s classic consists of 11 x30’ episodes plus an hour long first episode.

Norbert Himmler, Head of Programming, ZDF: “The series is a successful example of our strategy to join forces in an appropriate manner. The Worst Witch will delight children internationally. "

Alexander Coridass, President and CEO at ZDF Enterprises: “We are delighted to be part of this first co-production of these incredible partners. With our expertise in the international marketing of high-calibre programmes for children and teenagers, we are confident we will succeed in making the series another hit with viewers all around the world.”

The central character in The Worst Witch is ten-year-old Mildred, an ordinary girl who discovers she has the abilities of a witch.  Despite her best intentions, she blunders from one disaster to the next because of her defining feature – clumsiness. Mildred is by far the worst student at Miss Cackle’s Academy for Witches, but still she never gives up. Thanks to her friends and to her cat, Tabby, she never loses her sense of humour and usually manages to resolve even the most hopeless of situations. The tumultuous exploits of the budding witch humorously exemplify the principle that “if at first you don’t succeed, try, try and try again”.

Filming for the latest adaptation will take place largely in the UK, although key exterior scenes of Miss Cackle’s Witches’ Academy have already been shot this June at Hohenzollern Castle in Germany.

The series will be broadcast by ZDF in Germany and  by CBBC in the UK and will premiere exclusively on Netflix outside of Germany and the UK. ZDF Enterprises will eventually distribute the show internationally, as well.


About ZDF Enterprises

ZDF Enterprises was founded in 1993 as a commercial subsidiary of ZDF, one of the largest and most renowned TV broadcasters in Europe. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the worldwide sale of programs, the making of international coproductions, the acquisition of licenses as well as the merchandising of strong program brands in its own name, for the ZDF, and for third parties. ZDF Enterprises has successfully established itself as an independent market player on the German and international stage. Bound into a strong group, the company manages the largest German-language stock of programs in the world and, next to this, a continuously growing portfolio of international productions consisting of series and miniseries, TV movies, documentaries and children’s programs. In the course of the development and diversification process carried out up to now, many business fields in the television and media domains were made accessible in the ZDF Enterprises group. Thus ZDF Enterprises can provide a comprehensive, full-service offering today, and covers every step in the chain of origin and exploitation of successful TV programs, from development to production and up to the marketing of TV licenses, merchandising rights, online rights and much more.

Contact ZDF Enterprises

Christine Denilauler (Vice President Marketing and Corporate Communications), ZDF Enterprises GmbH, Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, Tel.: +49 6131-9911130, Fax: +49 6131-9912130, e-mail:,



Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

+49 (0) 6131 / 991–1130
+49 (0) 6131 / 991–2130
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany