ZDF again German TV’s Market Leader in 2015
ZDF Enterprises' shareholder in first place for fourth year in a row
Mainz, 14th January 2016
For the fourth year in a row, ZDF is the German market leader according to the market research institutes AGF and GfK. Their independent analysis of the German television landscape shows that ZDF achieved an annual market share of 12.5 percent in 2015, placing it significantly ahead of ARD’s 11.6 percent. RTL failed to break the ten-percent barrier, scoring a 9.9 percent share in 2015, Sat. 1 achieved 8.0 percent, and Pro7 5.3 percent.
Alexander Coridass, President and CEO of ZDF Enterprises: "We are very pleased with our shareholder's continued success in the German market, which is the most competitive in European Free TV. At the same time, we are proud to be able to offer these crowd-pullers to our international business partners in our portfolio. We are confident that our customers will achieve a similar kind of success as ZDF with these formats.”
In the fiction segment, ZDF's various "SOKO" crime series, which are broadcast weekdays at 6pm, pulled in an average of 3.34 million viewers (18.9 percent market share).
ZDF’s weekend TV movies remain strong performers with market shares up to over 20%. Among the year’s major successes were the two-parter "Death of a Girl". Its second episode attracted 8.08 million viewers and a 24.8 percent market share, making it ZDF's most successful fictional program of the year. Another audience hit was "GUILT – by Ferdinand von Schirach" with a 13.0 percent market share (4.08 million viewers). Brandnew series also scored high: 3.52 million viewers (16.4 percent market share) tuned in for the "The Team" at 10pm on Sundays, while 3.47 million (13.3 percent market share) saw "Blochin - the Living and the Dead".
ZDF's entertainment programs were equally popular with the audiences: "Quiz Champion" was enjoyed by an average of 4.30 million people (market share: 15.0 percent) and the show "The Game Begins!" was watched by 4.62 million on 7th March 2015 (market share 16.0 percent). "Crime Watch XY", one of German television's most successful formats and the world's first reality show, drew in 5.42 million viewers and reached new heights with a market share of 18.2 percent (2014: 5.23 million, 17.6 percent market share).
The documentary series "Terra X" was also well received by German TV viewers, with 3.79 million people (13.0 percent market share) in front of their screens on Sunday evenings at prime time.
About ZDF Enterprises
ZDF Enterprises was founded in 1993 as a commercial subsidiary of ZDF, one of the largest and most renowned TV broadcasters in Europe. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the worldwide sale of programs, the making of international coproductions, the acquisition of licenses as well as the merchandising of strong program brands in its own name, for the ZDF, and for third parties. ZDF Enterprises has successfully established itself as an independent market player on the German and international stage. Bound into a strong group, the company manages the largest German-language stock of programs in the world and, next to this, a continuously growing portfolio of international productions consisting of series and miniseries, TV movies, documentaries and children’s programs. In the course of the development and diversification process carried out up to now, many business fields in the television and media domains were made accessible in the ZDF Enterprises group. Thus ZDF Enterprises can provide a comprehensive, full-service offering today, and covers every step in the chain of origin and exploitation of successful TV programs, from development to production and up to the marketing of TV licenses, merchandising rights, online rights and much more.
Contact ZDF Enterprises
Christine Denilauler (Vice President Marketing and Corporate Communications), ZDF Enterprises GmbH, Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, Tel.: +49 6131-9911130, Fax: +49 6131-9912130, e-mail: firstname.lastname@example.org, www.zdf-enterprises.de.