Up to 100 million see "Wanna Bet?"
ZDF game show a ratings hit in China
Mainz, 30th March 2007
"Xiang tiaozhan ma?", the Chinese adaptation of the ZDF show "Wetten, dass..?"(Wanna Bet?) has been airing air in China since October 2004 and is regularly seen by 35 to 50 million viewers. Special broadcasts even lure up to 100 million Chinese fans. Next to Germany, China is thus the country which pulls in the strongest viewership for "Wanna Bet?".
The popular ZDF classic was recently sold to the US network ABC, which will test the format this summer. "It's a success story second to none," says ZDF Program Director Thomas Bellut. "It is probably unique in television history that a German show format such as 'Wanna Bet?' finds a truly global audience and contributes to the cultural exchange between nations."
Chinese broadcaster CCTV airs the game show, which is one of the station's three most successful entertainment formats, on prime time every week on Sunday evening at 9:15 pm. The show is then repeated twice the following week. The Chinese version, which is limited to one hour, is hosted by popular entertainer Zhu Jun. License dealer and ZDF subsidiary ZDF Enterprises has entrusted the Munich firm Dolce Media with the marketing of the format in China. Dolce Media also regularly sends betting candidates from Germany to its Chinese partners.
While the show is normally recorded in Beijing, big special productions are produced about every two or three months and recorded, partly live, on gigantic outdoor stages. Over 120 editions have been shown to date.
**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.
**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, tel. 0049 6131-991228, fax 0049 6131-991229, e-mail: [mailto:firstname.lastname@example.org email@example.com], [http://www.zdf-enterprises.de www.zdf-enterprises.de]