Successful TV Launch for Dragon on KIKA
During its initial broadcasting phase on KIKA, the No. 1 German Channel for childrens’ programs, the new stop motion animation series "Dragon" was watched by an average of 130,000 viewers – half of them children up to the age of 13 – representing a market share of 28 %. The highest children viewing figures were 42.7 % (16.11.04), 38.8 % (19.11.04) and 38.6 % (25.11.04). As a rule, Dragon attracted more viewers than the Teletubbies, in the earlier slot, and 9 times more viewers than the following program ("Franklin" or, from 25.11.04 onwards, "Janosch"). In terms of the target group, the little dragon recorded an excellent performance. Children aged 3 to 6 formed a market share of almost 50 % on average, with a top score of 75.5 %.
For information on available merchandising rights please contact Sylvia Mundt, Director of Merchandising (Tel. +49 (0) 6131-991-223, Fax +49 (0) 6131-991-229, e-mail: [mailto:Mundt.S@ZDF.de Mundt.S@ZDF.de])
[rel:/sixcms/detail.php?id=5849 Please click here to go to the program details and trailer]