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Successful TV Launch for Dragon on KIKA

During its initial broadcasting phase on KIKA, the No. 1 German Channel for childrens’ programs, the new stop motion animation series "Dragon" was watched by an average of 130,000 viewers – half of them children up to the age of 13 – representing a market share of 28 %. The highest children viewing figures were 42.7 % (16.11.04), 38.8 % (19.11.04) and 38.6 % (25.11.04). As a rule, Dragon attracted more viewers than the Teletubbies, in the earlier slot, and 9 times more viewers than the following program ("Franklin" or, from 25.11.04 onwards, "Janosch"). In terms of the target group, the little dragon recorded an excellent performance. Children aged 3 to 6 formed a market share of almost 50 % on average, with a top score of 75.5 %.

For information on available merchandising rights please contact Sylvia Mundt, Director of Merchandising (Tel. +49 (0) 6131-991-223, Fax +49 (0) 6131-991-229, e-mail: [mailto:Mundt.S@ZDF.de Mundt.S@ZDF.de])

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Contact

Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

Phone
+49 (0) 6131 / 991–1130
Fax
+49 (0) 6131 / 991–2130
E-Mail
christine.denilauler@zdf-enterprises.de
Address
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany