Successful MIPCOM 2003 for ZDF ENTERPRISES
Youth Program "Wicked Science" is Smash Hit
ZDF Enterprises has announced that business was brisk at the MIPCOM and MIPCOM JUNIOR television markets, which drew to a close yesterday. According to Alexander Coridass, President and CEO of the Mainz company: "In terms of our international core commercial spheres – purchase, co-production and program distribution – we remain the leading player in Germany. And it has been made abundantly clear in Cannes that we have emerged from the radical changes over recent years in an even stronger position."
Coridass mentioned one success that exceeded the highest expectations: the launch on the international market of "Wicked Science", a series for teenagers (26 episodes) created in co-production between ZDF, the Australian producer and BATFA-award winner Jonathan M. Shiff and ZDF Enterprises. The series is scheduled for transmission starting February 2004 on Germany’s childrens’ channel KiKA and April 2004 on ZDF (the German title is yet to be chosen). In Cannes it has already been possible to sell this action-packed teen series into core markets such as French-speaking countries, the Netherlands, Belgium, Slovakia and also in Far East territories such as Indonesia, Korea and Hong Kong. Moreover, negotiations with several channels are in a very advanced stage.
In addition to concluding a number of successful purchases (including feature films for the ZDF Monday night cinema slot) and co-production agreements (such as "Frank Riva" with Alain Delon and Sophie von Kessel with France 2 and a new season of "Laura’s Star" with Mondo TV, Italy), ZDF Enterprises also concentrated on what has become its traditional main activity at such events: international sales. But ZDF Enterprises has also scored considerable success with fiction programs. New episodes of the classic crime series "A Case for Two" were sold to Italy’s RAI and to the Czech Republic, the new episodes of the bestselling Rosamunde Pilcher-Collection were acquired by Viasat in Russia, M6 in France and the Belgian RTBF. In addition to this, the mini-series "Augustus" starring Peter O’Toole was a particularly popular fictional program.
Programs were sold to a total of 27 international clients, with the highest revenue resulting from deals with partners in France, Italy and the USA. 39% of the turnover was achieved by programs for children and young people, followed by series with a 25% share of the total, documentaries with 21% and TV films with 15%.
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe’s largest and most respected broadcasters.
Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all programme acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast programme library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children’s programming.
ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programmes, including book and music publishing and the licensing of its programme properties in all key product categories.
Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognised programme brands with which ZDF has become synonymous.
Your contact at ZDF Enterprises:
(Director of Marketing and Corporate Communications)
ZDF Enterprises GmbH
D-55129 Mainz, Germany