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NHK scores great success with all-media rollout of the super-documentary 'UPDATE : The World in 50 Years'

Japanese broadcaster enjoys particularly good ratings with young audiences

Mainz, 26th September 2007

The Japanese broadcaster NHK has recorded a spectacular success with the top-end three-part super-documentary 'UPDATE - The World in 50 Years'. The Japanese premiered on 'World Documentaries', and the production attained especially good viewing figures with audiences aged 10 to 30 - an unusual achievement for this slot.

The Japanese version of the 'UPDATE - The World in 50 Years' website has been online since July at [http://www.nhk.or.jp/mirai50 www.nhk.or.jp/mirai 50]. The series has been promoted on the official NHK website as well as Yahoo Japan, and extracts were even available there before the documentary was even broadcast. In addition, the 'World Documentaries' website recorded the highest number of hits of all NHK internet facilities during the month of August. It is also significant that many viewers had obtained information about the program from the website prior to transmission, reproducing this information in blogs or other websites - which naturally created an additional promotional effect for the program.

In November the series will be shown again on an educational channel of the NHK organisation, and the three-part series will be released on DVD in Japan during December.

Christian Massmann, Head of Sales at ZDF Enterprises: 'We are delighted with the success that such a renowned broadcaster as NHK has had with our all-media package. In addition to TV rights, NHK also secured rights for VOD, games and ring-tones - along with the B-to-C site for its viewers, which has been customized for that purpose. This success proves that our all-media package is a winner, and that we can provide our customers with the right package to satisfy their digital needs.'

Ms. Yukari Hayashi, Chief Producer from NHK's Program Development Center and Program Acquisition Department, adds: 'We were able to each an unusually high number of young viewers with 'UPADTE : The World in 50 Years'. Both the content of the program and the wealth of background information available on the Internet in advance enabled us to achieve a clear success with younger audiences. We fully intend to build on this success in the future.'

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**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.

**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, tel. 0049 6131-991228, fax 0049 6131-991229, e-mail: [mailto:denilauler.c@zdf.de denilauler.c@zdf.de], [http://www.zdf-enterprises.de www.zdf-enterprises.de].

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**About NHK**
NHK (Japan Broadcasting Corporation), which celebrated its 80th anniversary in 2005, is Japan's sole public broadcaster. Funded entirely by receiving fees from Japanese households, it has a reputation for impartial, high-quality programming. Through its five nationwide TV channels (two terrestrial and three satellite, one of which is HD), NHK reaches about 47 million households. It holds a network of 54 stations across Japan and 35 locations around the world and produces 80 - 90 % of its programs in-house. The large staff of directors, producers, and engineers enables NHK to make programs of almost every genre. And reflecting long experience with HDTV, it makes 90 % of its major programs in HDTV. Most of NHK's programs are made available internationally through its affiliate MICO (Media International Corporation). In fiscal year 2006, 6,493 NHK programs were sold to broadcasting organizations in 44 countries and regions.
Aiming to promote understanding between Japan and the rest of the world, NHK is an active player in the international media industry. NHK continually undertakes new international co-production projects and participates in international festivals as a way to expose Japan to international audiences and share insight with other broadcasters.

**Contact NHK**
Ms. Kayo Ohashi, Program Development Center, Program Acquisition Department, NHK (Japan Broadcasting Corporation), 2-2-1 Jinnan Shibuya-Ku, Tokyo, 150-8001 Japan, tel. +81-3-5455-2589, fax+81-3-3466-2811, e-mail: [mailto:oohashi.k-hy@nhk.or.jp oohashi.k-hy@nhk.or.jp].

Contact

Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

Phone
+49 (0) 6131 / 991–1130
Fax
+49 (0) 6131 / 991–2130
E-Mail
christine.denilauler@zdf-enterprises.de
Address
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany