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HOERZU WISSEN and ZDF Enterprises unveil coproduced iPad app

‘Dawn of the Ocean’ app now available from the German Apple App Store

Hamburg/Mainz, den 14.07.2011

The ‘Dawn of the Ocean’ iPad app, the first app to be coproduced by ZDF Enterprises and HOERZU WISSEN magazine, is now available via Apple iTunes. The content is based on ZDF’s three-part TV documentary ‘Terra X – Dawn of the Ocean’ and the associated, multiple-award-winning web content (bronze winner of the 2011 Serious Games Award, nominated for the 2011 Golden Camera).

‘Dawn of the Ocean’ lets users assume the role of five different marine species (whale, shark, turtle, tuna, deep-sea crab) and explore their habitats at first hand. On this virtual voyage of discovery, users gain fascinating insights into how marine life coexists in the ocean’s highly complex ecosystem.

Users discover the answers to questions such as: Why do whales use air bubbles to hunt their prey? How much of a threat to the oceans are climate change and dumping at sea? How does the underwater food chain work? How does a baby shark get by?

‘Dawn of the Ocean’ puts everything in context and provides substantive information on the topic of oceans, attractively packaged in game format but scientifically correct. With expert input from the writers and producers of the ZDF TV series and scientific advisers, the app incorporates the very latest knowledge on ocean life.

The app is exclusive to iPad and is available now from the Apple App Store, priced at 3.99 Euros.

For more information on the app’s technology, operation and content, please see the accompanying website at or


HOERZU WISSEN combines the editorial strength and the content expertise of Europe’s biggest-selling weekly TV listings magazine, HOERZU, and applies them to the field of popular science in a unique format. The magazine contains news reports and feature articles on popular-science topics such as nature and the environment, scientific research, health, history, and biography. HOERZU WISSEN has been published bimonthly since 2009.


About ZDF Enterprises
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.

Contact ZDF Enterprises
Christine Denilauler (Director of Marketing and Corporate Communications), Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, tel.: +49 6131-9911130, fax: +49 6131-9912130, e-mail:,


Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

+49 (0) 6131 / 991–1130
+49 (0) 6131 / 991–2130
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany


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