'H2O - Just add water ' is huge success for ZDF Enterprises at New York Licensing Show
Mainz, 9th July 2007
The international merchandising rights for the teen series 'H2O - Just add water' represented a triumph for the ZDF Enterprises portfolio at the biggest merchandising fair worldwide, **'New York Licensing 2007 International'** which was held from 19.06.07 - 21.06.07.
Within Europe itself these rights have already been sold to Italy and the Benelux countries, while firm negotiations are under way respecting various other territories. According to Director Merchandising Sylvia Brucker, ZDF Enterprises is working together with the Australian agency Wild Pumpkin on worldwide marketing of the Australian live action series. 'H2O - Just add water', with 52 x 26 minute episodes, promises to be particularly successful in the sector Apparel & Accessories, Publishing and DVDs. For example, Target, the Australian chain of department stores, is bringing out an extensive range of clothing based on the programs as early as September 2007. The first pan-European rights purchasers are already interested in this concept, which can naturally be transferred to other territories with ease.
**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.
**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, tel. 0049 6131-991228, fax 0049 6131-991229, e-mail: [mailto:firstname.lastname@example.org email@example.com], [http://www.zdf-enterprises.de www.zdf-enterprises.de]