FME announces brand licensing representation deal with ZDF Enterprises
London, 29th June 2010
FremantleMedia Enterprises (FME) announced today the first fruits of their labour at the Licensing International Expo, with a new third party brand licensing deal. FME is to represent "Dance Academy", the ZDF Enterprises teen and tween property and will be managing the licensing programme in Central, Eastern & Southern Europe, as well as Benelux and the Nordics, across key categories including publishing, retail, apparel, beauty, confectionary, accessories, and interactive.
The deal underscores an already successful relationship between the companies as FME represents and has secured licensing deals in publishing, apparel and beauty for both "H2O - Just Add Water" and "The Elephant Princess" on behalf of ZDF Enterprises. "Dance Academy" is a 26 x 52 minute new Australian drama series about dancers with passion, ambition and drive. Filled with great music, great dance and packed with emotion, "Dance Academy" is an uplifting programme aimed at teens and tweens and those simply with a passion for dance.
Diana M. Dieckmann, Vice President Licensing, Central, Eastern & Southern Europe, Fremantle Licensing Germany, who brokered the deal commented, "I'm really looking forward to taking our work with ZDF Enterprises to another level and to expanding our portfolio of teen and tween titles following our recent successes in this genre with "H2O - Just Add Water" and "The Elephant Princess". "Dance Academy" is a fantastic show with many licensing opportunities."
Sylvia Brucker, Director of Merchandising, ZDF Enterprises, adds, "We are delighted to extend our partnership with FME to include "Dance Academy", as we continue to work together in a strategic push in brand licensing aimed at teens and tweens."
The deal further highlights FME’s position as one of the leading third party brand representatives.
**About Fremantlemedia Enterprises & Fremantlemedia**
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.
**For more information please contact:**
Sr. PR Manager
tel. +44 (0) 20 7691 6911 / +44 (0) 7833 093 351
**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.
**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, tel.: +49 6131-9911130, fax: +49 6131-9912130, e-mail: [mailto:email@example.com firstname.lastname@example.org], [http://www.zdf-enterprises.de www.zdf-enterprises.de].