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Expansion of digital production activities in the ZDF Enterprises Group

Christian Massmann and Thomas Sewing to become Managing Partners of ZDF Digital Medienproduktion GmbH

Mainz, 20th May 2010

To meet the challenges of the digital world with appropriate solutions is one of the most important strategic principles of the ZDF Enterprises Group. As managing directors and co-partners from 1 June 2010 on, Christian Massmann (40), formerly head of the international program sales operational group at ZDF Enterprises, and Thomas Sewing (37), head of the videoclip sales organization ZDF.archive will assume the task of furthering the development of the digital production house. Parallel to their duties at ZDF Enterprises, both have been successfully active as managing partners since 2006 and will be devoting themselves entirely in the future to the expansion of the production activities and the creation of new business areas, with which they will lead the firm into the next phase of development.

The two sales and digital experts will be opening up new, future-oriented business segments with a variety of new products. "With our business segments postproduction, TV production, multimedia, games and digital services, we establish the conditions for the participation of our German and foreign clients in the real net output of the international digital media markets. In addition to the production of TV programs, trailers, clips, websites, games and apps, we offer clients from the TV, Internet, mobile and publishing branches comprehensive consulting in all manner of digital exploitation of brands and contents in the sense of a 360° approach," says Christian Massmann. "Our expertise in the promotion and exploitation of international properties and our know-how in the interplay of the exploitation channels TV, Internet and mobile are an important basis for the conceptioning and production of multimedia entertainment and information offerings," adds Thomas Sewing.

Dr. Alexander Coridaß, CEO of ZDF Enterprises: "The management of ZDF Digital Medienproduktion has turned the company into an important and esteemed market player in only a few years. The production firm has conceptioned and produced successful multimedia contents and applications in the form of TV programs, trailers, videos, flash modules and web specials for external clients and partners. The firm has already won many media awards, has just been nominated for the digital Emmys, and awarded the renowned U.S. Webby Award as honoree. We are delighted with the success of our young subsidiary firm and proud that we have succeeded in binding to our corporation on a long-term basis Christian Massmann and Thomas Sewing, two extremely proficient experts in the marketing and development of international media contents."

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**About ZDF Enterprises**
Founded in 1993, ZDF Enterprises GmbH is the wholly-owned subsidiary and commercial arm of ZDF German Television Network, one of Europe's largest and most respected broadcasters. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the development, production and global distribution of quality original programming. The company is also responsible for all program acquisitions and international co-productions on behalf of the network, and acquires programming for world-wide distribution. Its vast program library ranks as the largest in the German language. The extensive catalogue includes television movies and mini-series, drama series and comedies, documentaries, family entertainment and children's programming. ZDF Enterprises also oversees all licensing and merchandising activities based on its high-profile programs, including book and music publishing and the licensing of its program properties in all key product categories. Committed to the future, ZDF Enterprises has embarked on numerous New Media initiatives, ranging from opportunities within the burgeoning e-commerce industry to the creation of themed edutainment dimensions featuring the recognized program brands with which ZDF has become synonymous.

**Contact ZDF Enterprises**
Christine Denilauler (Director of Marketing and Corporate Communications), ZDF Enterprises GmbH, Lise-Meitner-Str. 9, D-55129 Mainz/Germany, tel. 0049 6131-991228, fax 0049 6131-991229, e-mail: [mailto:denilauler.c@zdf.de denilauler.c@zdf.de], [http://www.zdf-enterprises.de www.zdf-enterprises.de].

**Contact ZDF Digital Medienproduktion GmbH**
Christian Massmann / Thomas Sewing
ZDF-Straße 1
D-55100 Mainz
e-mail: [mailto:digitalproductions@zdf.de digitalproductions@zdf.de]
tel.: +49 (0) 6131-5533100

Contact

Christine Denilauler

Christine Denilauler

Vice President Marketing and Corporate Communications

Phone
+49 (0) 6131 / 991–1130
Fax
+49 (0) 6131 / 991–2130
E-Mail
christine.denilauler@zdf-enterprises.de
Address
ZDF Enterprises GmbH
Erich-Dombrowski-Str. 1
55127 Mainz | Germany