87 romantic TV movies from ZDF Enterprises’ catalogue successfully aired on Spain’s TVE
Mainz, 25th June 2015.
A large selection of 87 romantic TV movies from ZDF Enterprises’ drama department ZDFE.drama were successfully broadcast on Spain’s TVE. The TV movies were aired on an afternoon and an access primetime slot where they achieved up to 11.7% market share (1.5 million viewers). The average audience share of these slots this year was 9.5% in the first slot and 7.1% in the second slot.
The three most-watched TV movies were ‘An expensive fling’ from the ‘Katie Fforde Collection’ with ratings of 11.7% as well as ‘A Summer in Hungary’ from the ‘A Summer in…’ Collection and ‘My Husband’s Wedding’ from the ‘Inga Lindstroem Collection’ with 11.1% audience share each, making these TV movies up to 4.6 percentage points more successful than the average of the time slots.
TVE, a long-standing and important partner in Spain for ZDF Enterprises since many years, has already been buying programs for a weekend slot on a regular basis. In Autumn 2014, TVE launched a weekday afternoon time slot for romantic TV movies and telenovelas, for which a first package of 50 titles was acquired from ZDF Enterprises. An additional deal of 37 further romantic TV movies was closed in early 2015 thus confirmed and further strengthens the already existing successful partnership between ZDF Enterprises and TVE. The acquired programs consist of movies from ZDFE.drama’s classic collection of adaptations of best-selling books from renowned authors such as Rosamunde Pilcher, Inga Lindstroem, Katie Fforde and others.
About ZDF Enterprises
ZDF Enterprises was founded in 1993 as a commercial subsidiary of ZDF, one of the largest and most renowned TV broadcasters in Europe. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the worldwide sale of programs, the making of international coproductions, the acquisition of licenses as well as the merchandising of strong program brands in its own name, for the ZDF, and for third parties. ZDF Enterprises has successfully established itself as an independent market player on the German and international stage. Bound into a strong group, the company manages the largest German-language stock of programs in the world and, next to this, a continuously growing portfolio of international productions consisting of series and miniseries, TV movies, documentaries and children’s programs. In the course of the development and diversification process carried out up to now, many business fields in the television and media domains were made accessible in the ZDF Enterprises group. Thus ZDF Enterprises can provide a comprehensive, full-service offering today, and covers every step in the chain of origin and exploitation of successful TV programs, from development to production and up to the marketing of TV licenses, merchandising rights, online rights and much more.
Contact ZDF Enterprises
Christine Denilauler (Vice President Marketing and Corporate Communications), ZDF Enterprises GmbH, Erich-Dombrowski-Str. 1, D-55127 Mainz/Germany, Tel.: +49 6131-9911130, Fax: +49 6131-9912130, e-mail: firstname.lastname@example.org, www.zdf-enterprises.de.