35 % Increase in Turnover for ZDF.archive
ZDF.archive, the footage sales department of ZDF Enterprises has been able to report a 35 % increase in turnover in comparison with the previous year.
Personnel expansion and investment in the realm of technology have made it possible to enhance the targeted utilisation of available resources. Among the direct consequences of these changes it has been possible to single out an intensification of key account servicing, extremely successful and appealing mass-marketing measures to generate new clients and the identification of new, lucrative sales markets.
Fred Burcksen, Vice President Distribution and Investments: "In 2005 we expect a similar increase in turnover. The market requirement for excellent footage is enormous, and demand is growing day by day. In addition, the strategic co-operation with our partner, National Geographic Television and Film Library, is already achieving results; such top-quality and exclusive content is particularly valuable in terms of acquiring new clients and opening up new markets."