1, 2 or 3 - the 500th episode – definitely a cult!
The success of a program like "1, 2 or 3" makes it a fascinating phenomenon. It has been on our screens for the last 27 years, consistently achieving impressive viewing figures in its Saturday morning slot. The quiz show is as popular as ever - and not just with children. The majority of adults have grown up with "1, 2 or 3", making it a genuine family program. "1, 2 or 3" is simply a cult, and its success has certainly been enhanced since Bully Herbig’s parody in "Spaceship Surprise".
What is the explanation? The primary factor is a brilliantly simple format for the game, involving both the brain and the body. Contestants are asked a question and have three possible answers, represented by three spaces on the floor. The person who jumps on to the right space gets a point. It’s that easy, but for the children watching at home it’s also very exciting, as they try to guess the right answers themselves, cheer on their favourite contestants – and learn a lot.
Success also results from another decisive element in the equation: a creative team that has always applied sensitivity and care to this basic concept, adapting it over 20 years to the trends and styles of the day without ever losing sight of the essential components. The editorial team applies great attention to the choice of questions, carefully checking the answers and presenting them in a form that is easily comprehensible for the viewers, working hand in hand with a production team that has concentrated from the very first episode on program management and invested considerable time and energy in maintaining this success. Together the associates from Germany, Austria and Switzerland exercises have kept "1, 2 or 3" young and fresh over 27 years and 599 episodes – an achievement that deserves both praise and gratitude.
"1, 2 or 3" represents children’s television in its most ideal form: it is entertaining as well as informative, and it brings the different generations together. Over the previous year the program attained a children’s market share of up to 30 %, while constantly reaching double-digit viewing figures among adults. Now, for the 500th program, we are introducing a new set, a new design and new music, and we are confident that future generations will also be eager to guess the right answer when those key words ring out: "Have a guess, and when the lights come on, you’ll see if you’re in the right place!"
For information on available merchandising rights please contact Sylvia Mundt, Director of Merchandising (Tel. +49 (0) 6131-991-223, Fax +49 (0) 6131-991-229, e-mail: [mailto:Mundt.S@ZDF.de Mundt.S@ZDF.de])
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