“Fab Fashion” is a TV show that is also a fashion business or a start-up in the fashion industry whose progress is caught on camera. This unique show combines reality TV with docu soap elements and staged scenes. It revolves around a team of designers, photographers, models, and interns working in a real fashion PR firm. Viewers are also customers and interact with the show and its website by sending in photos and promoting their favourite looks. The format brings together Vogue, Facebook, Zalando and TV in a novel show that also opens up new funding channels for both the producers and the broadcaster!