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The Manipulation Game — How social media influence our views

Over the course of four social experiments, expert and host Sascha Lobo reveals the major mechanisms of opinion shaping in social media. A panel of eight social media users ranging from occasional to hyperactive learn through those experiments how precisely the social media machinery can model their personalities and how their opinions can be manipulated by fake news. The launch was supported by a multiplatform strategy involving Facebook Live interviews with our host and an online platform enabling users to discuss the experiments with the host. The highlight was a major marketing crossover with ZDF’s exhibition at re:publica, one of the world’s largest conferences on digital culture.

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