Character- und Brand-Licensing
The ZDF Enterprises brand portfolio includes both proven, time-honored classics and young, up-to-the-minute themes.
Licensing classics such as the "Little Mainz Men," "Siebenstein," "logo!" and "Dandelion" have been known and popular for years. But also remakes of earlier classics such as "The Jungle Book," "Peter Pan," and "Lassie" address a wide range of target groups covering all ages. The secret of the success of classic license themes is quite simply that adults enjoy watching children taking an interest in things they grew up with themselves.
Fresh, modern topics satisfy the need for variety and new trends that is particularly characteristic of young target groups. In "Mako Island," "H2O - Just Add Water," or "Dance Academy," we offer license themes that are still fresh and that have yet to be exploited.
With regard to broadcaster and program brands, we market the utilization rights for the station logos of ZDF, ZDF.neo, 3Sat, KiKa and Phoenix and of a virtually limitless range of these broadcasters' programs and contents.
"WISO," "ZDF Sportstudio," "Terra X," "Derrick," "Dream Voyage," "Wanna bet?!" and the Rosamunde Pilcher TV movies represent TV brands that have helped shape the German television landscape and have also become an integral part of the product environment.